they have low search volume).įinally, it could be a problem with your account or your campaign. Usually, it’s because you’re either bidding way too low, or you’re bidding for keywords people aren’t searching for (i.e. There are a number of reasons why your ad may not be getting impressions. You can add negative keywords to prevent your ads from showing for irrelevant keywords, or switch to a more specific form of keyword matching, like exact match. If you’re using broad-match keyword matching, your ads will have more impressions, but it’s also likely they’ll be showing up for keywords that aren’t relevant. It’s up to you to help Google know what’s relevant, and what’s not. Google wants your ad to be successful, so they’ll show your ad whenever they think it may be relevant. Impressions can tell you a lot about how your Google Ad campaigns are performing. In Google, you may sometimes see impressions abbreviated to “Impr.” Why pay attention to impressions Of course, impressions just measure whether it appears, not whether a person notices your ad on the page. In other words, you can think of an impression as a proxy metric for how many people see your ad.
Google also counts impressions even if just part of your ad is shown. Google counts an impression every time your ad appears, whether it shows up on a Google search results page, Google Maps, the Google Display Network, or somewhere else. Every time your ad appears, it counts as one impression.
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